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    Essentials of Marketing
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    Exam 11: Developing and Managing Products
  5. Question
    A Firm's New-Product Strategy Links the New-Product Development Process with the Objectives
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A Firm's New-Product Strategy Links the New-Product Development Process with the Objectives

Question 33

Question 33

True/False

A firm's new-product strategy links the new-product development process with the objectives of the marketing departments,the business unit,and the corporation.

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