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    Essentials of Marketing
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    Exam 11: Developing and Managing Products
  5. Question
    Relative Product Failure Occurs When the New Product Returns a Profit
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Relative Product Failure Occurs When the New Product Returns a Profit

Question 29

Question 29

True/False

Relative product failure occurs when the new product returns a profit but fails to achieve sales,profit,or market share goals.

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