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The Maker of Purell Hand Sanitizer Tested Consumers' Reactions to Its

Question 159

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The maker of Purell hand sanitizer tested consumers' reactions to its Purell Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads,make out a grocery list,and then "shop" in a mock store filled with real products,including the new product.This is an example of a(n) :


A) adoption-rate test
B) simulated (laboratory) market test
C) concept test
D) use test
E) juried consumer test

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