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    Essentials of Marketing
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    Exam 12: Services and Nonprofit Organization Marketing
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    Which Unique Characteristic of Services Means Consumers Must Be Present
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Which Unique Characteristic of Services Means Consumers Must Be Present

Question 17

Question 17

Multiple Choice

Which unique characteristic of services means consumers must be present during the production?


A) Intangibility
B) Inseparability
C) Heterogeneity
D) Perishability
E) Connectivity

Correct Answer:

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