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Which of the Following Is an Example of Post-Purchase Communication

Question 21

Multiple Choice

Which of the following is an example of post-purchase communication?


A) An airline hires an actor to film a series of humorous commercials touting the airline's service.
B) An insurance company designs a new "umbrella" logo to indicate that its customers are well-protected by coverage.
C) A fast-food restaurant issues standardized uniforms for all its employees.
D) A hotel sends an email survey to a Henri a week after his stay,asking him to comment on the quality of the service he received.
E) An income tax preparer offers a 20% discount for any customers who use the service in January.

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