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  3. Study Set
    Essentials of Marketing
  4. Exam
    Exam 16: Promotional Planning for Competitive Advantage
  5. Question
    _____ Promotion Is Used to Keep a Familiar Brand Name
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_____ Promotion Is Used to Keep a Familiar Brand Name

Question 12

Question 12

Multiple Choice

_____ promotion is used to keep a familiar brand name in the public's mind and is prevalent during the maturity stage of the product life cycle.


A) Influence
B) Amusement
C) Informative
D) Persuasive
E) Reminder

Correct Answer:

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