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    Essentials of Marketing
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    Exam 16: Promotional Planning for Competitive Advantage
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    Explain the Concept of Integrated Marketing Communications (IMC)and Discuss Why
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Explain the Concept of Integrated Marketing Communications (IMC)and Discuss Why

Question 8

Question 8

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Explain the concept of integrated marketing communications (IMC)and discuss why it has been growing in popularity.

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Integrated marketing communications is t...

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