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Sara Blakely,founder of Spanx,had to Go to Department Store Managers

Question 94

Multiple Choice

Sara Blakely,founder of Spanx,had to go to department store managers and convince them that women would want to buy her footless pantyhose.Sara's activity to sell her products is best described as _____.


A) mass communication
B) implicit communication
C) personal selling
D) public relations
E) telemarketing

Correct Answer:

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