Which of the Following Statements About the Characteristics of the Elements

Multiple Choice

Which of the following statements about the characteristics of the elements in the promotional mix is true?

A) Control over message content is greatest when public relations is used.
B) A large audience is best reached with personal selling.
C) The fastest feedback occurs with personal selling.
D) The mode of communication for sales promotion is usually direct and personal.
E) The message flow with advertising is two-way.