Promotion for a Brand Like Bounce Fabric Softener Includes Advertising,sales

Multiple Choice

Promotion for a brand like Bounce fabric softener includes advertising,sales promotion,and public relations.To successfully launch its new product that attaches to the inside of the dryer and dispenses fabric softener,marketers of this brand need to coordinate all the promotional elements to assure consistency of the message at every contact point where a company meets the consumer.In other words,the marketers of Bounce would need to use:

A) coordinational promotion
B) integrated marketing communications
C) transformational marketing
D) creative selling
E) transactional communications