Multiple Choice
Which of the following outlines a sequential four-step process for achieving promotional goals?
A) Communication model
B) Hierarchy of impacts
C) AIDA concept
D) Maslow's hierarchy of needs
E) Schramm's model
Correct Answer:
Verified
Correct Answer:
Verified
Q114: Informative promotion isused to keep the product
Q115: Mercury Solar Systems uses a video on
Q116: The AIDA concept can be used to
Q117: For which of the following purchases would
Q118: An ad in a trade magazine targeted
Q120: A manufacturer of a prescription-only blood pressure
Q121: T-Mobile's 4-G advertising campaign,featuring pretty actress Carly
Q122: Lipton Tea is promoted with television commercials,radio
Q123: To increase its revenues,US Airways has decided
Q124: Consumers are looking more toward organic products