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    Exam 16: Promotional Planning for Competitive Advantage
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    For Which of the Following Purchases Would a Consumer Be
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For Which of the Following Purchases Would a Consumer Be

Question 117

Question 117

Multiple Choice

For which of the following purchases would a consumer be most likely to pass through all four stages of the AIDA process?


A) A pair of white socks
B) A two-pack of light bulbs
C) A loaf of bread
D) Gear for mountain climbing
E) A six-pack of beer

Correct Answer:

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