Multiple Choice
Allan went to a Web site that sells digital cameras and read reviews of several different models.He has requested more information about a Kodak camera that appeared to meet his needs,but he is not yet willing to give up his search to find the perfect camera.As far as Kodak is concerned,Allan is in the _____ step of the AIDA concept.
A) action
B) attention
C) liking
D) interest
E) desire
Correct Answer:
Verified
Correct Answer:
Verified
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