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    Essentials of Marketing
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    Exam 17: Advertising and Public Relations
  5. Question
    A Small,high-Tech Company Has Just Launched a New Writing Pen
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A Small,high-Tech Company Has Just Launched a New Writing Pen

Question 127

Question 127

True/False

A small,high-tech company has just launched a new writing pen that has a memory,much like a small computer.The advertising campaign focuses on the innovativeness of the new product.This is an example of pioneering advertising.

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