Multiple Choice
DAGMAR is an acronym for:
A) Defining and Achieving Goals Means Advertising Reach
B) Developing Aggressive Markets
C) Designing Advertising with Market Research
D) Defining Advertising Goals for Measured Advertising Results
E) Developing Aggressive Growth Markets and Revenues
Correct Answer:
Verified
Correct Answer:
Verified
Q123: Tools for the public relations manager include
Q124: Prices on items sold by supermarkets change
Q125: All of the following statements about postcampaign
Q126: The American Association of Retired Persons (AARP)fights
Q127: A small,high-tech company has just launched a
Q129: Ads for General Foods International Coffees all
Q130: A print ad depicts a picture of
Q131: Which of the following is what consumers
Q132: On Subway napkins,they compare the nutritional information
Q133: _ is any form of impersonal,sponsor-paid,one-way mass