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    Essentials of Marketing
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    Exam 17: Advertising and Public Relations
  5. Question
    _____ Is Any Form of Impersonal,sponsor-Paid,one-Way Mass Communication
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_____ Is Any Form of Impersonal,sponsor-Paid,one-Way Mass Communication

Question 133

Question 133

Multiple Choice

_____ is any form of impersonal,sponsor-paid,one-way mass communication.


A) Publicity
B) Advertising
C) Promotion
D) Public relations
E) Direct marketing

Correct Answer:

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