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    Essentials of Marketing
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    Exam 17: Advertising and Public Relations
  5. Question
    _____ Advertising Is Designed to Enhance a Company's Image Rather
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_____ Advertising Is Designed to Enhance a Company's Image Rather

Question 171

Question 171

Multiple Choice

_____ advertising is designed to enhance a company's image rather than promote a particular product.


A) Publicity
B) Institutional
C) Pioneering
D) Selective
E) Image

Correct Answer:

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