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General Mills Has the "Box Top for Education" Program in Which

Question 175

Multiple Choice

General Mills has the "Box Top for Education" program in which several of the company's products have a little Box Top coupon on the package.Families buy the products and schools collect the coupons to redeem for money for the school.This is an example of:


A) cause-related marketing
B) publicity
C) lobbying
D) consumer education
E) advocacy marketing

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