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    Essentials of Marketing
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    Exam 17: Advertising and Public Relations
  5. Question
    Which Form of Advertising Involves an Organization Expressing Its Views
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Which Form of Advertising Involves an Organization Expressing Its Views

Question 91

Question 91

Multiple Choice

Which form of advertising involves an organization expressing its views on controversial issues or responding to media attacks?


A) Advocacy
B) Persuasive
C) Issue
D) Comparative
E) Image

Correct Answer:

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