General Mills Put Together a Brochure Titled,"A Guide to Good

Multiple Choice

General Mills put together a brochure titled,"A Guide to Good Food,Good Health," which it made available to elementary teachers at the beginning of a school year so that the teachers could use the brochures to explain to children why it is important to eat right.This is an example of which public relations tool?

A) Product placement
B) Event sponsorship
C) Consumer education
D) Crisis management
E) Lobbying