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  3. Study Set
    Essentials of Marketing
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    Exam 17: Advertising and Public Relations
  5. Question
    _____ Advertising Compares Two or More Specifically Named or Shown
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_____ Advertising Compares Two or More Specifically Named or Shown

Question 49

Question 49

Multiple Choice

_____ advertising compares two or more specifically named or shown competing brands on one or more specific attributes.


A) Contrasting
B) Comparative
C) Pioneering
D) Superlative
E) Differentiational

Correct Answer:

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