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    Essentials of Marketing
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    Exam 17: Advertising and Public Relations
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    All of the Following Are Advantages Offered by Radio to Its
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All of the Following Are Advantages Offered by Radio to Its

Question 46

Question 46

Multiple Choice

All of the following are advantages offered by radio to its advertisers EXCEPT:


A) commercial clutter
B) low cost
C) can be scheduled on short notice
D) short-term advertiser commitments
E) immediacy of message

Correct Answer:

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