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Allstate Insurance Has Mostly Ditched Its Famous "In Good Hands

Question 28

Multiple Choice

Allstate Insurance has mostly ditched its famous "in good hands" ads in favor of a character called "Mayhem," who shows up in your life at random - and trashes it.What kind of advertising appeal were these ads using?


A) fear
B) consequences
C) health
D) vanity and egotism
E) consciousness

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