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    Essentials of Marketing
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    Exam 17: Advertising and Public Relations
  5. Question
    A(n)_____ Designates the Medium or Media to Be Used,the Specific
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A(n)_____ Designates the Medium or Media to Be Used,the Specific

Question 30

Question 30

Multiple Choice

A(n) _____ designates the medium or media to be used,the specific vehicles,and the insertion dates of the advertising.


A) advertising plan
B) media schedule
C) promotion strategy
D) ad outline
E) promotional profile

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