Multiple Choice
Which of the following statements about contests and sweepstakes is true?
A) Contests depend on luck,and participation is free.
B) Contests are generally effective tools for creating long-term relationships with customers.
C) Sweepstakes are promotions that require participants to exhibit some skill.
D) Sweepstakes usually draw about ten times more participants than contests.
E) Contests and sweepstakes are not useful for creating interest and publicity.
Correct Answer:

Verified
Correct Answer:
Verified
Q153: Sales departments have traditionally been organized by
Q154: Relationship selling is more typical with selling
Q155: Kraft Foods has established dedicated teams to
Q156: The objectives of a promotion depend on
Q157: A(n)_ is a statement of sales goals,usually
Q159: Compare and contrast relationship selling and traditional
Q160: Guilden Corporation has instructed its new salesperson
Q161: Lancôme cosmetics has sent a representative to
Q162: Sometimes the compensation plan alone is not
Q163: _ sales promotions are targeted toward the