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    Essentials of Marketing
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    Exam 18: Sales Promotion and Personal Selling
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    The Set of Steps a Salesperson Goes Through to Sell
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The Set of Steps a Salesperson Goes Through to Sell

Question 76

Question 76

Multiple Choice

The set of steps a salesperson goes through to sell a particular product is called the:


A) P-O-S cycle
B) stimulus-response hierarchy
C) sales presentation
D) sales process
E) sales continuum

Correct Answer:

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