Danita Is in Charge of New Business Development for Her

Multiple Choice

Danita is in charge of new business development for her advertising agency.She recently made a sales presentation to the administration of Northwest Medical System to discuss the creative approaches her agency would use to differentiate Northwest Medical from its competition.Danita ended the presentation by asking,"When would you like our firm to begin working on your new brand awareness campaign?" In which stage of the selling process would such a question most likely be asked?

A) Closing the sale
B) Follow-up
C) Dealing with cognitive dissonance
D) Handling rejection
E) Qualifying the prospect