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The Price Skimming Strategy Is Sometimes Called a "Market-Plus" Approach

Question 57

Multiple Choice

The price skimming strategy is sometimes called a "market-plus" approach to pricing because it denotes a high price relative to the prices of competing products.This strategy works best when:


A) competition is abundant
B) revenues are equal to expenses
C) supply is greater than demand
D) production capacity is large and flexible
E) demand is greater than supply

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