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    Exam 20: Setting the Right Price
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    Which Type of Pricing Means Pricing at Odd-Numbered Prices to Connote
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Which Type of Pricing Means Pricing at Odd-Numbered Prices to Connote

Question 54

Question 54

Multiple Choice

Which type of pricing means pricing at odd-numbered prices to connote a bargain and pricing at even-numbered prices to imply quality?


A) Bait pricing
B) Price bundling
C) 1-2 pricing
D) Odd-even pricing
E) Two-part pricing

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