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    Essentials of Marketing
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    Exam 20: Setting the Right Price
  5. Question
    The Practice of Charging a Very Low Price for a Product
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The Practice of Charging a Very Low Price for a Product

Question 2

Question 2

Multiple Choice

The practice of charging a very low price for a product with the intent of driving competitors out of business or out of a market is called:


A) price discrimination
B) predatory pricing
C) price fixing
D) price manipulation
E) anti-competitive pricing

Correct Answer:

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