During a Recent Worldwide Recession When Wine Usage Was Declining,Nickel

Multiple Choice

During a recent worldwide recession when wine usage was declining,Nickel & Nickel launched a new brand of wine,which it sold at $125 a bottle.The wine is allowed to age three times as long as lower-priced wines,and the grapes used in the wine's production are hand-picked.Wine lovers appreciate how both production techniques improve wine quality.Nickel & Nickel used _____ to build market share.

A) value-based pricing
B) unbundling
C) price lining
D) status quo pricing
E) leader pricing