When Burpee Gardening Company Collects Relevant Information from Customers,such as Date

Multiple Choice

When Burpee Gardening company collects relevant information from customers,such as date of last communication with the customer,and how often the customer contacts the company,this is an example of:

A) establishing marketing objectives
B) capturing relevant customer data on interactions
C) identifying customer relationships with the organization
D) understanding the interactions the company has with current customers
E) deciding on a segmentation strategy