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    Essentials of Marketing
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    Exam 21: Customer Relationship Management (CRM)
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    Distinguish Between a Compiled List and a Response List
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Distinguish Between a Compiled List and a Response List

Question 34

Question 34

Essay

Distinguish between a compiled list and a response list.Which is most valuable to marketers?

Correct Answer:

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A RESPONSE LIST includes the names and a...

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