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Consumer Behavior Study Set 4
Exam 19: Strategies for Improving Managerial Decision Making
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Question 61
True/False
Objective linear models are also called fault tree models.
Question 62
Multiple Choice
The case of the U.S.automobile industry maintaining the status quo while the Japanese developed innovative new solutions to old problems is an example of:
Question 63
True/False
Preference reversals are more likely to occur when a decision maker focuses on costs or benefits unequally.
Question 64
True/False
Freezing refers to the tendency to attain cognitive closure quickly.
Question 65
Multiple Choice
As the need for cognitive closure increases:
Question 66
Multiple Choice
The decision aid involving the construction of a key list of inputs for a decision, importance weights for each input, and objective ratings of each input for each decision alternative is known as: