Multiple Choice
Which of the following statements about celebrity endorsers is false?
A) In the U.S., it is estimated that over 20% of all television advertisements feature a celebrity endorser.
B) Celebrities have been endorsing products for over 100 years.
C) Former President Ronald Reagan was a celebrity endorser before he was President.
D) Celebrity endorsers are usually portrayed as "non-typical" or special users of the brand.
E) Fit to the brand is important when choosing a celebrity endorser.
Correct Answer:
Verified
Correct Answer:
Verified
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Q5: Which of the following about product placements
Q6: According to Malcohn Gladdwell, author of the
Q7: Which word-of-mouth marketing technique specifically uses the
Q8: Discuss the advantages of word-of-mouth.
Q10: To truly be considered consumer word-of-mouth, it
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Q13: Which of the following related to buzz
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