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    Consumer Behavior Study Set 4
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    Exam 16: Contemporary Strategies in Reaching Consumers
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    Word-Of-Mouth Spreads Faster and Lingers Longer Today Than It Did
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Word-Of-Mouth Spreads Faster and Lingers Longer Today Than It Did

Question 14

Question 14

True/False

Word-of-mouth spreads faster and lingers longer today than it did 20 years ago because traditional forms of advertising are now so weak.

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