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    Consumer Behavior Study Set 4
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    Exam 13: Social Influence and Behavioral Compliance
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    Attractiveness, Familiarity, Similarity, and Authority All Drive the Liking Principle
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Attractiveness, Familiarity, Similarity, and Authority All Drive the Liking Principle

Question 60

Question 60

True/False

Attractiveness, familiarity, similarity, and authority all drive the liking principle of social influence.

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