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    Consumer Behavior Study Set 4
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    Exam 13: Social Influence and Behavioral Compliance
  5. Question
    What Social Influence Principle Is at Work with the Door-In-The-Face
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What Social Influence Principle Is at Work with the Door-In-The-Face

Question 77

Question 77

Multiple Choice

What social influence principle is at work with the door-in-the-face technique?


A) Liking
B) Social validation
C) Authority
D) Reciprocity
E) Commitment and consistency

Correct Answer:

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