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    Consumer Behavior Study Set 4
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    Exam 13: Social Influence and Behavioral Compliance
  5. Question
    What Principle Is the Cornerstone of All Social Influence
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What Principle Is the Cornerstone of All Social Influence

Question 81

Question 81

Multiple Choice

What principle is the cornerstone of all social influence?


A) The principle of authority
B) The principle of social proof
C) The principle of liking
D) The principle of automaticity
E) The principle of commitment

Correct Answer:

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