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  3. Study Set
    Consumer Behavior Study Set 4
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    Exam 11: Behavioral Decision Theory
  5. Question
    Research on Loss Aversion Shows That People Would Rather Lose
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Research on Loss Aversion Shows That People Would Rather Lose

Question 67

Question 67

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Research on loss aversion shows that people would rather lose $100 in $10 increments, over 10 occasions, than lose the $100 dollars all at once.

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