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In Order to Keep Customers Happy, Cruise Lines Typically Include

Question 72

Multiple Choice

In order to keep customers happy, cruise lines typically include the price of the cruise, the room, the meals, the beverages, and the poolside snacks into the overall price of the cruise.This is an example of:


A) risk aversion
B) transitivity
C) price bundling
D) expected utility theory
E) the sunk cost effect

Correct Answer:

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