Multiple Choice
Which of the following about heuristics is false?
A) Heuristics enable us to make decisions quickly and easily.
B) Persuasion heuristics influence consumers' beliefs and attitudes.
C) The MODE model is a type of choice heuristic.
D) Heuristic processing is particularly likely when a decision is perceived as unimportant.
E) Heuristics can lead consumers to overlook important information.
Correct Answer:
Verified
Correct Answer:
Verified
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