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    Consumer Behavior Study Set 4
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    Exam 10: Product Consideration, Evaluation, and Choice
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    One Way Marketers Try to Influence a Consumer's Consideration Set
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One Way Marketers Try to Influence a Consumer's Consideration Set

Question 53

Question 53

True/False

One way marketers try to influence a consumer's consideration set is through part-list cuing, which is presenting the names of just some brands when the consumer is trying to recall as many brands as possible.

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