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  3. Study Set
    Consumer Behavior Study Set 4
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    Exam 9: The Consumer Decision Making Process
  5. Question
    When a Purchase Involves Product Options That Are Very Different
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When a Purchase Involves Product Options That Are Very Different

Question 26

Question 26

True/False

When a purchase involves product options that are very different in terms of product attributes and overall attractiveness, post-purchase dissonance is more likely to occur.

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