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Which of the Following Statements About Variety Seeking Is True

Question 23

Multiple Choice

Which of the following statements about variety seeking is true?


A) While variety seeking is prevalent, research shows that a person will typically not engage in variety seeking when he/she knows a new brand choice will be less satisfying than the current brand choice.
B) Variety seeking is less common for parity products.
C) The introduction of new low involvement product categories can encourage variety seeking behavior.
D) Consumers engage in more variety seeking when they purchase a product for themselves versus when they purchase for others.
E) None of the above statements about variety seeking is true.

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