The Two Dimensional Model of Decision Making Discussed in Your

Multiple Choice

The two dimensional model of decision making discussed in your readings considers processing effort and involvement.What four types/categories of consumer decision making make up this model?

A) Brand laziness; brand loyalty; variety seeking; problem solving
B) High involvement; low involvement; high risk; low risk
C) High information processing; low information processing; brand laziness; brand loyalty
D) Variety seeking; problem solving; routine choice; functional risk
E) Routine choice, intermediate problem solving; high risk; high information processing