Steve Was Initially Happy with His Newly Purchased Personal Computer

Multiple Choice

Steve was initially happy with his newly purchased personal computer.It had all the features he wanted, including a large monitor and internal memory.But, as he was taking the computer out of the box, Steve noticed an advertisement in the local newspaper showing a similar computer for less than he paid.Suddenly, Steve began to doubt his purchase decision and feel anxious -maybe he had not gotten such a good deal and spent too much money on his purchase.Steve was experiencing:

A) bounded rationality
B) the evoked state
C) cognitive dissonance
D) the post-purchase depression
E) a satisfaction paradox