Multiple Choice
Markus is trying to decide what type of movie to rent tonight.He has narrowed his choices down to the categories of comedies and action.This process of narrowing down choices into manageable subsets is kuown as:
A) a cluster frontier
B) a non-compensatory process
C) extended problem solving
D) intrinsic variety seeking
E) a compensatory process
Correct Answer:

Verified
Correct Answer:
Verified
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