Question 1

Every time you go to the store, you purchase Charmin toilet paper.You don't really think about why you purchase Charmin because you purchase it out of habit.What type of purchase decision making is this?

Accepted Answer

A) Intermediate problem solving 
B) Routine choice 
C) Bounded rationality 
D) Extensive problem solving 
E) Neutral decision making

Question 2

Clustering brands in one's perceived product market makes decision making easier.

Accepted Answer

A) True 
 B)False

Question 3

The expectancy disconfrrmation model suggests that as expectancies increase, satisfaction increases.

Accepted Answer

A) True 
 B)False

Question 4

Christina and Claire are roommates.When Christina shops, she likes to stock up on everything she will need for the next couple of weeks.Claire prefers to only shop for what she needs for the next day or two, making more shopping trips.Christina is more likely to engage in variety seeking than Claire.

Accepted Answer

A) True 
 B)False

Question 5

How might a marketer be hurt by cognitive dissonance? What could it do to avoid the difficulty?

Accepted Answer

The answer of How might a marketer be hurt by...

Question 6

Markus is trying to decide what type of movie to rent tonight.He has narrowed his choices down to the categories of comedies and action.This process of narrowing down choices into manageable subsets is kuown as:

Accepted Answer

A) a cluster frontier 
B) a non-compensatory process 
C) extended problem solving 
D) intrinsic variety seeking 
E) a compensatory process

Question 7

Which of the following statements about information search during consumer decision making is false?

Accepted Answer

A) In general, better-educated, younger consumers tend to expend more effort on information search than those who are less-educated and older. 
B) Perceptions of crowding in the retail environment can cause people to reduce external information search. 
C) Time constraints can cause people to reduce external information search. 
D) Market mavens tend to engage in high levels of ongoing information search. 
E) Research shows that in general, very few consumers enjoy shopping for the sake of shopping.

Question 8

External uncertainty is really about uncertainty about brand information, whereas, internal uncertainty is really about uncertainty about brand utility.

Accepted Answer

A) True 
 B)False

Question 9

In the purchase decision stage of the traditional model of consumer decision making, the process always results in actual purchase followed by some post-purchase evaluation.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is not an example of high intrinsic variety seeking?

Accepted Answer

A) Trying a new brand because you are curious about it 
B) Switching brands because you are bored with your old brand 
C) Trying a new brand because your store is out of the brand you usually purchase. 
D) Switching brands because it is fun to shop and try new products 
E) All of the above are instances of high intrinsic variety seeking.

Exam 9: The Consumer Decision Making Process

Every time you go to the store, you purchase Charmin toilet paper.You don't really think about why you purchase Charmin because you purchase it out of habit.What type of purchase decision making is this?

Clustering brands in one's perceived product market makes decision making easier.

The expectancy disconfrrmation model suggests that as expectancies increase, satisfaction increases.

How might a marketer be hurt by cognitive dissonance? What could it do to avoid the difficulty?

Markus is trying to decide what type of movie to rent tonight.He has narrowed his choices down to the categories of comedies and action.This process of narrowing down choices into manageable subsets is kuown as:

Which of the following statements about information search during consumer decision making is false?

External uncertainty is really about uncertainty about brand information, whereas, internal uncertainty is really about uncertainty about brand utility.

In the purchase decision stage of the traditional model of consumer decision making, the process always results in actual purchase followed by some post-purchase evaluation.

Which of the following is not an example of high intrinsic variety seeking?