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  3. Study Set
    Consumer Behavior Study Set 4
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    Exam 8: Attitude and Judgment Formation and Change
  5. Question
    Belief Measurement Scales Focus on Specific Attributes and Specific Benefits
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Belief Measurement Scales Focus on Specific Attributes and Specific Benefits

Question 4

Question 4

True/False

Belief measurement scales focus on specific attributes and specific benefits, but attitude scales are general and evaluative.

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